A bit about me
A small-town girl from India, chasing big dreams in the United Kingdom- one marketing campaign at a time. I'm an explorer at heart- places, people, cuisines, learning, and life. Thanks to my creative mom, a gem in advertising, I grew up falling in love with Marketing. So much so that it got me packing my whole life into three suitcases and travelling across countries away from home (and my dog) to learn from brilliant minds and excellent schools and grow into a well-rounded, futuristic marketer.
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My superpower is goal-oriented learning on the go. I once challenged myself to learn TikTok ads and built a whole paid ad campaign strategy from scratch for a D2C brand in 3 hours. Some of my other strengths include my self-motivation & discipline, consistency, boldness and a can-do attitude. Professionally, creative growth ideas and finding smart ways to effectively & efficiently execute them to perfection boosts my dopamine. Beyond work, you'll find me going places, meeting new people, singing to live audiences and sweating it out.
Education
2022-2022
Audencia Business School, France.
Product Marketing (exchange semester)
Project management and tools (Slack, Canva, Figma) Integrated marketing communications in the digital age (Meta Ads, Google Ads, OOH), Marketing of Innovation (Qualtrics, XLSTAT, Tableau), Bringing to market (Agile, growth funnels), Critical marketing, Capturing market insights, and Luxury Marketing.
2021-2022
Lancaster University, United Kingdom.
MSc Advanced Marketing Management
Digital Marketing (Meta Ads, Comscore, Relative Insights), Marketing in Practice (Blue Ocean Strategy Simulation), Brand Management, Quantitative & Qualitative research, Global Strategic Marketing, Global Consumer Culture, Advanced Marketing Dissertation (Brand purpose & brand communities).
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LU Marketing Society, LU Women In Business Society, LU Indian Dance Society.
2017-2020
Center for Management Studies- Jain University, India.
Bachelor of Business Administration (Marketing)
Marketing Management, Advertising and Media Management, Digital Marketing, Consumer Behaviour, Retail Marketing, International Business, Business Trends, Case Analysis, Consumer Behaviour, International Business.
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Vocalist at Cultural Fest Team - winning streak in various cultural fests across India; Volunteer at National Service Scheme, Vishwas counselling cell, and Yuva Ignited Minds.
